The founders

ELDAN was born from the vision and passion of Elena and Daniela, two women united by a strong entrepreneurial spirit and a deep connection to the world of beauty and wellness.

The company name, an acronym of their two names, represents a personal project from the very beginning, built with dedication, expertise, and authenticity.

Elena is a precise and determined professional, with a clear vision and always oriented towards innovation.

She strongly believes in the value of ongoing dialogue with the Research & Development department, with whom she personally oversees each product, taking care of every detail: from the choice of texture to efficacy testing, to final placement. Nothing is left to chance, because for her, quality means consistency, research, and attention to detail.

She deeply loves the world of trade shows, which she considers a precious opportunity for exchange and growth. Meeting clients and professionals who share her vision of conscious, scientifically supported, and results-oriented beauty is a constant source of inspiration for her. Direct contact, listening to real needs, and authentic dialogue are the heart of her work and the driving force behind every new project.

Daniela believed in ELDAN from the very beginning, when everything was still just her chemist uncle's intuition.

The first formulations, shared with friends, weren't just products: they were the fruit of study, passion, and curiosity. From those tests, from that enthusiastically exchanged advice, a vision was born that over time has transformed into a solid, structured, and recognized project.

Hers was a natural growth, built day after day with determination and confidence. Today, Daniela leads the company's administration with the same sense of responsibility and care that has always been dedicated to every piece of leather.

Precision, reliability, and attention to detail are the values ​​he brings to his daily work, helping to bring stability and continuity to a brand rooted in family tradition yet constantly looking to the future.

After completing her university studies in Communication and Marketing, Federica, Daniela’s daughter, joined ELDAN COSMETICS in 2012, bringing to the company a modern, strategic vision focused on brand development.

Within the family business, she helped shape and strengthen the brand’s identity by creating and developing the communication, marketing, digital, and sales divisions, both nationally and internationally. Working alongside the founders, she actively contributed to the company’s growth, guiding Eldan Cosmetics into new markets and consolidating its presence in the professional cosmetics sector.

ELDAN’s early days began on a family-run basis: the products were initially offered to friends and acquaintances, quickly earning trust and appreciation thanks to their quality and attention to detail. From this solid foundation grew the desire to expand and enter new markets.

Today, ELDAN is a company with a strong focus on international expansion, boasting a well-established presence abroad with over 20 distributors worldwide.

This steady growth reflects the founders’ global vision and their commitment to promoting the brand’s excellence on an international scale.