Our History

Eldan was born from the vision of chemist Alberto Fauci, who, after earning a master’s degree in cosmetology, decided to turn his passion for skincare into a concrete project. In a small laboratory, he began researching and formulating his first cosmetic products.

From the very beginning, the project stood out for its rigorous and scientific approach, focused on creating effective and high-quality products, the result of research, careful selection of raw materials, and a deep understanding of the skin.

ELDAN was born from the combination of the founders’ names, Elena and Daniela.

From a project that began within the family, a 100% Made in Italy company took shape, preserving the approach developed over the years: scientific rigor, attention to the needs of the skin, and a focus on the quality of formulations.

In the early 2000s the Prestige line was created, the brand’s first true cosmetics line, which was expanded to reach a wider customer base.

Eldan earns the trust of an increasingly loyal customer base and strengthens its international presence, establishing itself as a benchmark for professionalism, quality, and reliability in the most prestigious beauty salons across more than 15 countries worldwide.

In 2009, the company experienced strong growth in Eastern markets, particularly in Russia. This development accelerated the evolution of the Premium lines, which are increasingly focused on targeted treatments, the use of innovative active ingredients, and the creation of specific solutions for different skin needs.

Eldan continues to expand its customer base and is participating for the first time in Cosmoprof Dubai, one of the industry’s leading international trade shows. This strategic move helps increase the brand’s visibility and establish new collaborations with distributors in the Middle Eastern market.

In 2014, the company also participated for the first time in the Istanbul trade show, while simultaneously strengthening its relationships with customers in Greece and expanding its presence in international markets.

The company consolidates its position in European and Asian markets and is establishing new strategic partnerships in Australia as well.

In 2021, Eldan participated in its first event in India, a rapidly growing market that is particularly significant in the cosmetics sector. This experience opens up new opportunities in a highly strategic region.

Following its participation in international trade fairs in Bangkok and Istanbul and the organization of several visits to Vilnius, Lithuania, Eldan continues to expand its presence in foreign markets.

That same year, the company decided to refocus on the Italian market as well, opening its first pharmacy in Pavia, the city where it all began.

Today, Eldan is a solid and well-established company, with a presence in over 20 countries worldwide, with a loyal customer base that recognizes the quality and effectiveness of its formulations.

The Research and Development team continues to study industry trends and skin needs, with the goal of developing increasingly innovative solutions while remaining true to the company’s founding values: an understanding of skin physiology and a constant search for new active ingredients.

Expanding into new Italian pharmacies reflects the company’s ongoing commitment to promoting Made in Italy products and strengthening its ties to the local community.