{"title":"Serums","description":"","products":[{"product_id":"hydra-fluida-ai-liposomi","title":"Hydra fluid ","description":"\u003cp\u003e\u003cstrong\u003eOil-free moisturizing fluid\u003c\/strong\u003e that helps maintain optimal hydration without feeling heavy, ideal for young skin.\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003elightweight, non-greasy, fast-absorbing formula\u003c\/strong\u003e is ideal for mixed and oily skin, as it \u003cstrong\u003ehydrates without leaving a greasy residue or clogging pores\u003c\/strong\u003e, leaving the skin feeling fresh and comfortable.\u003c\/p\u003e\n\u003cp\u003eIt can be used alone or in combination with other creams to enhance their effects.\u003c\/p\u003e","brand":"ELDAN COSMETICS ITALIA","offers":[{"title":"Default Title","offer_id":56948080836933,"sku":null,"price":34.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/9042\/4133\/files\/HydraFluidaailiposomi.jpg?v=1770226812"},{"product_id":"age-control-siero-alle-cellule-staminali","title":"Stem cells serum","description":"\u003cp\u003e\u003cstrong\u003eHydrating and anti-aging serum\u003c\/strong\u003e combines botanical stem cells in liposomes and selected active ingredients to preserve \u003cstrong\u003eskin\u003c\/strong\u003e \u003cstrong\u003evitality\u003c\/strong\u003e and longevity.\u003c\/p\u003e\n\u003cp\u003eThanks to the liposomal system, \u003cstrong\u003eit promotes\u003c\/strong\u003e greater penetration of the active ingredients, supporting \u003cstrong\u003eself-repair\u003c\/strong\u003e and \u003cstrong\u003ecell renewal\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIt offers\u003c\/strong\u003e strong \u003cstrong\u003eanti-oxidant protection\u003c\/strong\u003e against pollution, UV rays and oxidative stress, helping to improve \u003cstrong\u003eskin\u003c\/strong\u003e \u003cstrong\u003efirmness\u003c\/strong\u003e, \u003cstrong\u003eelasticity\u003c\/strong\u003e and \u003cstrong\u003etexture\u003c\/strong\u003e .\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLight and quickly absorbed\u003c\/strong\u003e, it hydrates without weighing down and keeps the skin cells healthy, thus \u003cstrong\u003eslowing down\u003c\/strong\u003e their \u003cstrong\u003enatural aging\u003c\/strong\u003e .\u003c\/p\u003e","brand":"ELDAN COSMETICS ITALIA","offers":[{"title":"Default Title","offer_id":56949258289477,"sku":null,"price":48.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/9042\/4133\/files\/AgeControlsieroallecellulestaminali.jpg?v=1770226045"},{"product_id":"hydro-c-sublime-concentrato","title":"Hydro C sublime concentrate","description":"\u003cp data-start=\"0\" data-end=\"289\"\u003e\u003cstrong\u003eIntensive multivitamin serum\u003c\/strong\u003e with a high concentration of \u003cstrong\u003eVitamin C\u003c\/strong\u003e offers an \u003cstrong\u003eanti-oxidant\u003c\/strong\u003e, \u003cstrong\u003eanti-aging\u003c\/strong\u003e and \u003cstrong\u003eenergizing\u003c\/strong\u003e \u003cstrong\u003eaction\u003c\/strong\u003e, protecting the skin from oxidative stress, pollution and daily aggressions.\u003c\/p\u003e\n\u003cp data-start=\"0\" data-end=\"289\"\u003e\u003cstrong\u003eIt stimulates\u003c\/strong\u003e \u003cstrong\u003ecollagen\u003c\/strong\u003e \u003cstrong\u003eproduction\u003c\/strong\u003e, improving firmness and elasticity. 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It gives the skin an immediate \u003cstrong\u003elifting effect\u003c\/strong\u003e, making it visibly \u003cstrong\u003emore toned, smoother and firmer\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eLipoic acid, resveratrol and vitamin C, known for their \u003cstrong\u003eantioxidant properties\u003c\/strong\u003e, help protect the skin from damage caused by free radicals.\u003c\/p\u003e\n\u003cp\u003eThe emollient properties of borage and evening primrose oils help make \u003cstrong\u003eskin firmer, softer and more radiant.\u003c\/strong\u003e\u003c\/p\u003e","brand":"ELDAN COSMETICS ITALIA","offers":[{"title":"Default Title","offer_id":56982582427973,"sku":null,"price":45.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/9042\/4133\/files\/DmaeSieroAnti-Eta_4206e730-c570-4598-9599-3b61bce2e7fc.jpg?v=1773321510"},{"product_id":"aha-lozione","title":"AHA lotion","description":"\u003cp\u003e\u003cstrong\u003eRegenerating facial lotion\u003c\/strong\u003e containing a blend of \u003cstrong\u003eAHAs\u003c\/strong\u003e (lactic, glycolic and malic acids) that \u003cstrong\u003egently exfoliate the skin\u003c\/strong\u003e, removing dead cells and promoting skin renewal for a smoother, brighter and more even complexion.\u003c\/p\u003e\n\u003cp\u003eEnriched with pomegranate and edelweiss extracts, it offers \u003cstrong\u003ean antioxidant action\u003c\/strong\u003e against oxidative stress and free radicals.\u003c\/p\u003e\n\u003cp\u003eUsed regularly, \u003cstrong\u003eit improves texture\u003c\/strong\u003e, increases brightness and supports cell turnover, making it ideal as an evening treatment for dull or aged skin.\u003c\/p\u003e\n\u003cp\u003eThe light texture absorbs quickly without residue and prepares the skin for night cream. Since it contains fruit acids, it should only be used in the evening and requires sunscreen during the day.\u003c\/p\u003e","brand":"ELDAN COSMETICS ITALIA","offers":[{"title":"Default Title","offer_id":56982645342533,"sku":null,"price":38.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/9042\/4133\/files\/AhaLozione3.jpg?v=1773321302"},{"product_id":"siero-occhi","title":"Eye Serum","description":"\u003cp\u003e\u003cstrong\u003eEnergizing eye contour treatment\u003c\/strong\u003e formulated to combat signs of fatigue and aging.\u003c\/p\u003e\n\u003cp\u003eIt helps \u003cstrong\u003ereduce puffiness and dark circles\u003c\/strong\u003e, reduces fine lines and gives the eyes a fresher and more youthful appearance.\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003elight texture\u003c\/strong\u003e absorbs quickly and releases revitalizing and firming ingredients that stimulate microcirculation and promote natural repair processes.\u003c\/p\u003e\n\u003cp\u003eWith daily use, morning and evening, it progressively \u003cstrong\u003eimproves\u003c\/strong\u003e \u003cstrong\u003ethe elasticity\u003c\/strong\u003e, \u003cstrong\u003efirmness\u003c\/strong\u003e and \u003cstrong\u003ebrightness\u003c\/strong\u003e of the eye contour.\u003c\/p\u003e","brand":"ELDAN COSMETICS ITALIA","offers":[{"title":"Default Title","offer_id":56986321551685,"sku":null,"price":35.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/9042\/4133\/files\/SieroOcchi.jpg?v=1770220651"},{"product_id":"idracalm-azulene-siero","title":"Idracalm azulene serum","description":"\u003cp data-start=\"0\" data-end=\"234\"\u003e\u003cstrong\u003eConcentrated soothing and emollient serum\u003c\/strong\u003e \u003cstrong\u003especifically formulated for delicate, congested, sensitive and fragile skin.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"0\" data-end=\"234\"\u003eEnriched with azulene and bisabolol, derived from chamomile essential oil, \u003cstrong\u003eit helps reduce redness and irritation\u003c\/strong\u003e, improving comfort and evenness of the complexion.\u003c\/p\u003e\n\u003cp data-start=\"0\" data-end=\"234\"\u003eThe light formula absorbs quickly and provides soothing and protective ingredients to the most fragile areas.\u003c\/p\u003e\n\u003cp data-start=\"0\" data-end=\"234\"\u003eDeeply hydrates without greasing, leaving skin soft and silky. \u003cstrong\u003ePerfect for everyday use.\u003c\/strong\u003e\u003c\/p\u003e","brand":"ELDAN COSMETICS ITALIA","offers":[{"title":"Default Title","offer_id":56987995177285,"sku":null,"price":42.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/9042\/4133\/files\/Idracalm_Azulene_Siero_f8cadb81-c95d-413f-a1ac-dbd15383c03c.jpg?v=1773313156"},{"product_id":"beauty-dimension-glow-up","title":"Glowup","description":"\u003cp data-end=\"254\" data-start=\"105\"\u003e\u003cstrong\u003eIlluminating, hydrating and energizing serum\u003c\/strong\u003e, designed to enhance the skin's natural beauty and give it a radiant and luminous appearance.\u003c\/p\u003e\n\u003cp data-end=\"479\" data-start=\"256\"\u003eIts formula, enriched with carefully selected natural active ingredients, illuminates the face with a natural light, promotes skin renewal and evens out the complexion.\u003c\/p\u003e\n\u003cp data-end=\"670\" data-start=\"481\"\u003eThe light, fresh texture absorbs quickly, providing an immediate sensation of comfort. With regular use, \u003cstrong\u003eskin\u003c\/strong\u003e appears \u003cstrong\u003esmoother\u003c\/strong\u003e , \u003cstrong\u003emore even\u003c\/strong\u003e , and visibly \u003cstrong\u003emore radiant.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"342\" data-start=\"0\"\u003eSuitable for all skin types, especially dull and stressed skin.\u003c\/p\u003e","brand":"ELDAN COSMETICS ITALIA","offers":[{"title":"Default Title","offer_id":56988056125765,"sku":null,"price":42.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/9042\/4133\/files\/BeautyDimensionGlowUp_ce7bc349-7aba-4fc1-b995-5616f547677d.jpg?v=1773312996"},{"product_id":"siero","title":"Cellular Shock Serum","description":"\u003cp\u003e \u003cstrong\u003eIntense cellular treatment with a restructuring effect\u003c\/strong\u003e formulated to firm, hydrate and revitalise the skin.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eEnriched with 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data-end=\"342\"\u003e\u003cstrong\u003eUltra-concentrated hydrating booster\u003c\/strong\u003e designed to offer an \u003cstrong\u003eimmediate hydration boost to dry, tight or dehydrated skin.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"0\" data-end=\"342\"\u003eThanks to the \u003cstrong\u003ehigh concentration of hyaluronic acid\u003c\/strong\u003e, \u003cstrong\u003eit helps retain hydration\u003c\/strong\u003e, reducing water loss and keeping the skin soft, elastic and plump for a long time.\u003c\/p\u003e\n\u003cp data-start=\"344\" data-end=\"604\"\u003eIts \u003cstrong\u003elight, fast-absorbing texture\u003c\/strong\u003e melts into the skin, visibly improving smoothness, comfort and elasticity and blurring fine lines from dehydration.\u003c\/p\u003e\n\u003cp data-start=\"344\" data-end=\"604\"\u003eWith regular use, \u003cstrong\u003eskin appears smoother and plumper\u003c\/strong\u003e, with a visibly fresher, brighter and more vital appearance.\u003c\/p\u003e","brand":"ELDAN COSMETICS ITALIA","offers":[{"title":"Default Title","offer_id":56994473443653,"sku":null,"price":60.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/9042\/4133\/files\/Ialuronessenzapura_a766460f-3606-4747-88c2-a31cc6b89a13.jpg?v=1773312613"},{"product_id":"siero-ai-peptidi-40","title":"Peptides Serum 40+ ","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-69677d16-dffc-8333-811c-e28dfeaac041-3\" data-testid=\"conversation-turn-176\" data-scroll-anchor=\"true\" 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first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"254\"\u003e\u003cstrong data-start=\"7\" data-end=\"34\"\u003eUltra-light gel serum\u003c\/strong\u003e designed for young skin that is starting to show the first signs of aging.\u003c\/p\u003e\n\u003cp data-start=\"0\" data-end=\"254\"\u003eIts fresh and quickly absorbed texture offers a targeted preventive action, leaving the skin breathable, comfortable and residue-free.\u003c\/p\u003e\n\u003cp data-start=\"256\" data-end=\"626\"\u003eThe formula combines \u003cstrong data-start=\"275\" data-end=\"295\"\u003eadvanced peptides\u003c\/strong\u003e , which stimulate the activity of fibroblasts\u003cstrong\u003e, promoting the natural production of collagen, elastin and hyaluronic acid\u003c\/strong\u003e, with a pool of ingredients with \u003cstrong\u003erevitalising, energising, antioxidant and protective properties\u003c\/strong\u003e against free radicals and pollutants.\u003c\/p\u003e\n\u003cp data-start=\"256\" data-end=\"626\"\u003eDay after day, \u003cstrong\u003ethe skin appears smoother, toned and luminous\u003c\/strong\u003e, with a healthy and fresh appearance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e","brand":"ELDAN COSMETICS ITALIA","offers":[{"title":"Default Title","offer_id":57003741839685,"sku":null,"price":65.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/9042\/4133\/files\/Sieroaipeptidi40.jpg?v=1771254713"},{"product_id":"siero-ai-peptidi-50","title":"Peptide Serum 50+","description":"\u003cp data-start=\"102\" data-end=\"467\"\u003e\u003cstrong\u003eSoft serum\u003c\/strong\u003e in a rich and velvety emulsion \u003cstrong\u003eformulated for mature skin in need of nourishment.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"102\" data-end=\"467\"\u003e\u003cstrong\u003eThanks to an advanced complex of peptides,\u003c\/strong\u003e it helps stimulate the activity of fibroblasts, \u003cstrong\u003epromoting the natural production of collagen, elastin and hyaluronic acid\u003c\/strong\u003e, essential for keeping the skin firm, elastic and hydrated.\u003c\/p\u003e\n\u003cp data-start=\"469\" data-end=\"903\"\u003eThe formula is enriched with selected active ingredients that work synergistically to combat the visible signs of aging.\u003c\/p\u003e\n\u003cp data-start=\"905\" data-end=\"1128\"\u003eWith regular use, \u003cstrong\u003eskin appears smoother, nourished and luminous\u003c\/strong\u003e , with a noticeable reduction in wrinkles, dryness and loss of tone.\u003c\/p\u003e\n\u003cp data-start=\"905\" data-end=\"1128\"\u003eThe enveloping texture is easily absorbed, leaving the skin comfortable and velvety.\u003c\/p\u003e","brand":"ELDAN COSMETICS ITALIA","offers":[{"title":"Default Title","offer_id":57003960074565,"sku":null,"price":65.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/9042\/4133\/files\/Sieroaipeptidi50.jpg?v=1771254951"},{"product_id":"siero-lift","title":"Lift Essence","description":"\u003cp data-start=\"0\" data-end=\"163\"\u003e\u003cstrong\u003eIntensive treatment\u003c\/strong\u003e formulated to act in a targeted way on the face and neck, helping to combat expression lines and \u003cstrong\u003eproviding a visible lifting effect\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"165\" data-end=\"453\"\u003e\u003cstrong\u003eEnriched with biomimetic peptides\u003c\/strong\u003e – advanced molecules capable of replicating the skin's natural biological processes – the serum \u003cstrong\u003esupports the production of collagen and elastin\u003c\/strong\u003e, \u003cstrong\u003ehelping to improve tone, firmness and elasticity\u003c\/strong\u003e and to progressively smooth out expression lines.\u003c\/p\u003e\n\u003cp data-start=\"455\" data-end=\"610\"\u003eIts \u003cstrong\u003erestructuring action\u003c\/strong\u003e refines the skin's grain and enhances its texture, which appears more uniform, smooth and pleasantly velvety to the touch.\u003c\/p\u003e\n\u003cp data-start=\"612\" data-end=\"762\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eThe light and silky texture is quickly absorbed without weighing down, respecting the skin's balance and promoting its natural elasticity.\u003c\/p\u003e","brand":"ELDAN COSMETICS ITALIA","offers":[{"title":"Default Title","offer_id":57003993235781,"sku":null,"price":65.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/9042\/4133\/files\/Siero_Lift.jpg?v=1773312522"},{"product_id":"retinol-siero","title":"Anti-aging restorative serum","description":"\u003cp\u003e\u003cstrong\u003eA 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treatment\u003c\/strong\u003e that works through targeted intercellular communication, stimulating the natural production of collagen, elastin, and hyaluronic acid.\u003c\/p\u003e\n\n\u003cp data-start=\"339\" data-end=\"578\"\u003e \u003cstrong\u003eA sophisticated anti-aging serum that helps restore elasticity and firmness\u003c\/strong\u003e , improves tone and combats moisture loss and environmental stress, helping to visibly reduce fine lines and signs of fatigue. \u003cstrong\u003eSkin appears smoother, firmer and more luminous\u003c\/strong\u003e .\u003c\/p\u003e\n\n\u003cp data-start=\"580\" data-end=\"832\"\u003e Its \u003cstrong\u003elight and rapidly absorbed texture\u003c\/strong\u003e guarantees immediate comfort without weighing down the skin, transporting the active ingredients deeply.\u003c\/p\u003e\n\n\u003cp data-start=\"580\" data-end=\"832\"\u003e Ideal for daily use, it helps keep skin vital, elastic and visibly younger over time.\u003c\/p\u003e","brand":"ELDAN 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