{"title":"LIGHTENING","description":"\u003ch3 style=\"text-align: center;\"\u003eLIGHTENING: Intelligent stain removal\u003c\/h3\u003e\n\u003cp data-start=\"76\" data-end=\"421\"\u003eThe \u003cstrong data-start=\"85\" data-end=\"99\"\u003eLightening\u003c\/strong\u003e line is formulated to help visibly reduce skin blemishes and make the complexion more even and luminous.\u003cbr data-start=\"216\" data-end=\"219\"\u003eThanks to a pool of \u003cstrong data-start=\"239\" data-end=\"276\"\u003emultifunctional lightening active ingredients\u003c\/strong\u003e, it acts on the mechanisms that regulate melanin production, helping to \u003cstrong\u003ereduce sunspots, discoloration and signs of hyperpigmentation.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"423\" data-end=\"689\"\u003eThe formulas have a \u003cstrong\u003ehydrating and protective action,\u003c\/strong\u003e improving the appearance of sun-damaged skin and helping to combat premature aging.\u003cbr data-start=\"586\" data-end=\"589\"\u003eWith regular and consistent use, the skin appears progressively more even, smooth and radiant.\u003c\/p\u003e\n\u003cp data-start=\"691\" data-end=\"885\"\u003eTo complete the routine, we recommend combining the anti-blemish protocol with an \u003cstrong data-start=\"776\" data-end=\"803\"\u003eSPF50 sunscreen\u003c\/strong\u003e , to prevent the reappearance of discolorations and maintain the results over time.\u003c\/p\u003e","products":[{"product_id":"gel-detergente-anti-macchia","title":"Lightening cleansing gel ","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-69677d16-dffc-8333-811c-e28dfeaac041-11\" data-testid=\"conversation-turn-240\" data-scroll-anchor=\"true\" data-turn=\"assistant\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"9cf3edc4-1dcd-4b43-849a-82092f7de242\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-2\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"184\"\u003eThe \u003cstrong\u003eLightening Cleansing Gel\u003c\/strong\u003e is a \u003cstrong\u003edaily treatment that gently cleanses\u003c\/strong\u003e the skin \u003cstrong\u003ewhile helping to combat blemishes\u003c\/strong\u003e, promoting a more even and luminous complexion.\u003c\/p\u003e\n\u003cp data-start=\"186\" data-end=\"350\"\u003eThe \u003cstrong\u003efresh, velvety texture\u003c\/strong\u003e removes impurities, excess sebum and make-up residue, leaving the \u003cstrong\u003eskin\u003c\/strong\u003e immediately \u003cstrong\u003ecleaner, softer and visibly more radiant\u003c\/strong\u003e .\u003c\/p\u003e\n\u003cp data-start=\"352\" data-end=\"585\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eThanks to a \u003cstrong\u003etargeted mix of brightening, hydrating and renewing active ingredients\u003c\/strong\u003e, it does more than cleanse: it prepares the skin for subsequent treatments, refines the skin texture and \u003cstrong\u003ehelps reduce blemishes, dullness and uneven skin tone.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e","brand":"ELDAN COSMETICS ITALIA","offers":[{"title":"Default Title","offer_id":57012255359301,"sku":null,"price":25.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/9042\/4133\/files\/Geldetergenteanti-macchia.jpg?v=1770209894"},{"product_id":"crema-anti-macchia-24h","title":"Uv 24H perfect cream ","description":"\u003cp data-start=\"0\" data-end=\"330\"\u003e\u003cstrong\u003eLightening Cream, a lightening treatment formulated to reduce discoloration\u003c\/strong\u003e and make the complexion more even day after day.\u003c\/p\u003e\n\u003cp data-start=\"0\" data-end=\"330\"\u003eThe \u003cstrong\u003erich, silky texture\u003c\/strong\u003e absorbs delicately, releasing a \u003cstrong\u003econcentrate of illuminating, hydrating, and antioxidant active ingredients\u003c\/strong\u003e that work synergistically to revive the face's radiance.\u003c\/p\u003e\n\u003cp data-start=\"332\" data-end=\"667\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eEnriched with \u003cstrong\u003eingredients with soothing and protective properties\u003c\/strong\u003e, the formula helps improve skin firmness, giving the skin a more even, fresh and smooth appearance.\u003c\/p\u003e\n\u003cp data-start=\"332\" data-end=\"667\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eWith regular use, \u003cstrong\u003eit helps visibly reduce dark spots\u003c\/strong\u003e , post-inflammatory marks and discolorations, for a naturally radiant result.\u003c\/p\u003e","brand":"ELDAN COSMETICS ITALIA","offers":[{"title":"Default Title","offer_id":57012354875717,"sku":null,"price":55.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/9042\/4133\/files\/Crema_anti-macchia_24H_3.jpg?v=1770384223"},{"product_id":"siero-anti-macchia","title":"Anti-dark spot serum","description":"\u003cp\u003e\u003cstrong\u003eAnti-dark spot serum is a concentrate of highly effective brightening and illuminating active ingredients\u003c\/strong\u003e , \u003cstrong\u003edesigned to act on discolorations\u003c\/strong\u003e and reveal a radiant, smooth and more even complexion.\u003c\/p\u003e\n\u003cp\u003eIts fluid \u003cstrong\u003eand rapidly absorbed\u003c\/strong\u003e \u003cstrong\u003etexture\u003c\/strong\u003e instantly releases a \u003cstrong\u003emix of targeted action ingredients\u003c\/strong\u003e that act on multiple levels: they help \u003cstrong\u003ereduce the intensity of dark spots\u003c\/strong\u003e, \u003cstrong\u003ecombat dullness, and stimulate cell renewal.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt gives comfort to the skin thanks to its hydrating and soothing component.\u003c\/p\u003e\n\u003cp\u003eUsed daily, it progressively improves the visual and tactile quality of the skin tissue, giving a fresher, brighter and more even appearance.\u003c\/p\u003e","brand":"ELDAN COSMETICS ITALIA","offers":[{"title":"Default Title","offer_id":57012544766277,"sku":null,"price":50.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/9042\/4133\/files\/Sieroanti-macchia_e345dc84-94cb-4175-bf63-4b2e8cf3eb91.jpg?v=1772806302"}],"url":"https:\/\/eldancosmetics.it\/en\/collections\/lightening.oembed","provider":"ELDAN COSMETICS ITALIA","version":"1.0","type":"link"}